Gifting in India: How It Has Evolved

Gifting in India: How It Has Evolved

With India’s growing economy, modern ways of celebrating and expressing love are slowly replacing traditional customs. This article looks at how gifting has changed in India with the introduction of modern treats like cakes, chocolates, and cookies along with traditional sweets like laddoos and barfis. 

Introduction to Gifting in India

In India, gifting is an ancient tradition that has been passed down through the generations. In the past, gifts were usually given in the form of traditional sweets or other food items. However, in recent years, there has been a shift towards giving more modern and unique gifts.

One of the reasons for this change is that people are now more likely to travel abroad and be exposed to different cultures. This has resulted in a greater awareness of global trends and a desire to emulate them. Additionally, with the rise of online shopping, it is easier than ever to find and purchase unusual and interesting gifts from all over the world.

Another factor that has contributed to the changing face of gifting in India is the increasing disposable income of many families. This has allowed people to spend more on thoughtful and luxurious gifts for their loved ones.

So, if you are looking for gift ideas that are outside the box, here are some modern options that will surely impress your friends and family:

  1. Personalized stationery: Beautiful personalized stationery is always a welcome gift. You can have it made with the recipient’s initials or name for a special touch.
  2. Luxury scented candles: For someone who loves to relax in a bath with a good book, luxury scented candles make for a perfect pampering present.
  3. Gourmet food hamper: If your loved one enjoys fine food, why not put together a  delicious gourmet hamper filled with fine cheeses, chocolates, jams, and other yummy treats?
  4. Customised jewelry: Handmade pieces of jewelry are thoughtful gifts that can be made personally for your special someone.
  5. Artwork: Investing in the artwork is one of the most meaningful gifts that you can give someone. Choose something they will treasure forever and it will always evoke the memory of your love and care.

Gifting in India has long been an important part of Indian culture and tradition, but today’s modern world has brought with it new trends that are both exciting and inspiring. With so many options to choose from, why not take the opportunity to show your loved ones just how much you care about them by picking out something truly unique?

The Traditional Sweets: Significance, Popularity and How it Has Evolved

India is a land of festivals and celebrations. Every festival is incomplete without traditional sweets. be it Diwali, Holi, Dushera, or any other Indian festival, Sweets play an integral part in the festivities. Not just festivals, but traditional sweets are also given as gifts at weddings, anniversaries, baby showers, and housewarming ceremonies.

The popularity of traditional sweets can be attributed to their rich taste and nutritional value. Made from home-grown ingredients like sugarcane molasses, khoya (milk solid), ghee (clarified butter), and wheat flour; these sweets are not only healthy but also very tasty.

Traditional sweets have undergone a sea change in the last few decades. With the rise of modernity and globalization, there has been a shift in the way traditional sweets are made as well as consumed. While earlier these sweets were made at home using locally available resources, now they are being mass-produced in factories using automated machines and processes.

While this has helped in making these Sweets more easily available to people living in different parts of the country, it has also resulted in a loss of quality and taste. In addition to this, the trend of gifting Modern Treats like chocolates, cookies, and cakes has also gained popularity in recent years; thereby resulting in a decline in the demand for traditional sweets

The Advent of the Modern Treats (Cakes, Cookies, Chocolates, etc.)

The traditional art of gift-giving in India has undergone a major transformation in recent years. With the advent of modern treats such as cakes, cookies, chocolates, and other confectionery, gifting in India has become more about style and presentation.

While traditional sweets are still commonly given as gifts during festivals and other special occasions, they are now often seen as being outdated and not as fashionable as modern treats. This is especially true among the younger generation who prefer to give and receive gifts that are more chic and stylish.

Interestingly, even though modern treats are now more popular as gifts, they are often given with a traditional touch. For example, it is not unusual for cake or chocolate gifts to be wrapped in beautiful hand-made Indian fabrics. This adds a special touch to the gift while still maintaining its modern appeal.

Overall, gifting in India has changed significantly in recent years due to the rise of modern treats such as cakes, cookies, chocolates, and other confectioneries. While traditional sweets are still commonly given as gifts, they are now often seen as being outdated and not as fashionable as modern treats. Nevertheless, even though modern treats are now more popular as gifts, they are often given with a traditional touch that makes them all the more special.

How the Expression of Gifting has Changed With Time

In India, the expression of gifting has changed significantly over time. In the past, gifting was often done with traditional sweets such as laddoos or barfi. However, in recent years, there has been a shift towards more modern treats such as chocolates and cookies. This change is likely due to the influence of Western culture on India. 

As more and more people from India travel to Western countries, they are exposed to new customs and traditions. This exposure has led to a change in the way Indian people view gifting. Whereas in the past, gifting was seen as a way to show respect and honor someone, it is now seen as a way to show affection and appreciation. This change in perspective has resulted in a change in the types of gifts that are given.


We have seen how gift-giving in India has changed over time. From traditional sweets to modern treats, the methods and items we choose to exchange with those around us often reflect our values and beliefs. No matter what type of gifts you opt for when celebrating special occasions, expressing love and appreciation is always at the core of Indian culture. Gifting someone a token of love or admiration can go a long way!

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